0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitality industry. The board objective was to explore reasons why the downward trend of market share in the industry and to make recommendations as to revive the sector. Primary and secondary data were obtained from relevant sources and correlation test statistics was used to test the formulated Hypotheses. Among the findings were that poor quality services resulted in lost of customers, lack, of desired satisfaction and lack of maintenance culture on the existing equipment. The following recommendations were made; training of staff, strategic maintenance culture and provision of modern facilities to keep consumer comfortable would yield the desired satisfaction and would result in repeat purchase from customers.





Related Project Materials

WOMEN AND PROPERTY INHERITANCE IN NIGERIA

ABSTRACT

Inheritance rights is one of the central problem that causes conflict among families prevalent to the extent th...

Read more
EXPLORING THE ROLE OF EARLY CHILDHOOD EDUCATION IN CLIMATE CHANGE ADAPTATION

ABSTRACT: Exploring the role of early childhood education in climate change ada...

Read more
ADDRESSING ACCESSIBILITY ISSUES IN VOCATIONAL TRAINING FACILITIES

Abstract: Addressing accessibility issues in vocational training facilities is essential to...

Read more
IMPACT OF TOTAL QUALITY MANAGEMENT PRACTICES ON CUSTOMER RETENTION AND SATISFACTION

STATEMENT OF THE PROBLEM

Many researchers think that total quality management is old news, many of the new continuous im...

Read more
THE INFLUENCE OF BUDGETING ON BUSINESS PERFORMANCE MEASUREMENT

THE INFLUENCE OF BUDGETING ON BUSINESS PERFORMANCE MEASUREMENT

This study aims to: (1) investigate the impact of budgeting on business pe...

Read more
INFLUENCE OF DEMOCRATIC LEADERSHIP STYLE PRACTICES OF PROVOSTS ON MANAGEMENT OF RESOURCES IN COLLEGES OF EDUCATION

Background to the Study

Existence of organization predated modern civilization. Man has been managing his time, shelter,...

Read more
ACETYLATION OF CORN COB AND MANGO KERNEL- KINETICS AND APPLICATION FOR NON-AQUEOUS ADSORPTION PROCESSES

Justification for the Research

Residents of wetlands like the Nigeria’s Niger delta are concerned about the environmental impact of...

Read more
EFFECT OF COMPUTER ASSISTED INSTRUCTION (CAI) ON STUDENTS’ ACADEMIC ACHIEVEMENT IN GOVERNMENT

Background to the Study

The advancement in science and technology and their application in education ha...

Read more
CHRONIC TOXICITY EXTRACTION OF AFRICAN MESQUITE TREE PART EXTRACT IN RAT

ABSTRACT

This study investigated the chronic toxicity of African Mesquite tree (Prosopis africana) extr...

Read more
THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS

ABSTRACT

This study is geared towards finding  out the  role of television in political  mobilization of rural areas i...

Read more
Share this page with your friends




whatsapp